Animation Target 動畫設定
The general public has limited understanding of bonds. Our goal is use simple and creative way of helping them understand the difference of the bond market via graphical abstractions to better understand the Bond markets financial concepts with the services of 湊伙.
針對一般對債券不太理解的觀眾，用簡單的方式去描述，對比不同的投資項目，讓觀眾可以快速理解債券後，將抽象的各式金融概念圖像化後讓觀眾可以了解湊伙所提供的服務。
Design 美術設定
The target audience are females ranging from 25~45 year old with online experience. The geometric and styling of the GUI on screen will feministic professionalism with low-contrast colors of pink to depict a stable yet easy to use atmosphere. Additional enterprise logo blue and website matching green will be used to increase brand recognition.
顧及TA為25-45歲網路族群並以女性居多，畫面物件幾何、造型俐落展現專業感，低對比的粉嫩色系則營造容易上手的安心沉穩氛圍，另外也加入企業標準色藍色與官網用色綠色來增加識別度。
Client： 湊伙股份有限公司
Director：曾揚智
Script：曾揚智
Storyboard： 花國書
Art Director：劉怡萱、許芳瑜
Animation：花國書、劉欣頤
Sound Design：花國書、行聲數位
Project Manager：徐士雯
Executive Director：賴麒文
